Help a Reporter Out

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@helpareporter

Help a Reporter Out (HARO) connects journalists with expert sources.
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helpareporter.com Joined March 2008

2.4K Following 114K Followers 21K Posts

Latest posts 5

Help a Reporter Out @helpareporter Oct 1

HARO is free for journalists and for the experts who answer them. Ads pay for it.

Now anyone can buy one: pick your date and write the ad, then pay by card. Our team reads every ad before it runs.

Go to helpareporter.com/advertise and use code HAROREADER for 20% off your first booking.

Help a Reporter Out @helpareporter Sep 22

HARO CEO @BrettFarmiloe on what 1.4 million analyzed pitches say about where human judgment still matters, on Bigeye's IN CLEAR FOCUS podcast: bigeyeagency.com/podcast/earned…

www.bigeyeagency.com Earned Media and AI Visibility with Brett Farmiloe Brett Farmiloe, CEO of Featured, on earned media and AI visibility: why Featured acquired HARO and why human-written pitches win coverage.

Help a Reporter Out @helpareporter Aug 12

21% of pitches submitted through HARO score as 100% AI-generated.

35% of journalists have turned on the filter that removes them, a filter that's unchecked by default.

If you're not writing your own pitches, a third of the market never sees you.

Listen to the full breakdown on Let’s Talk PR & More with HARO CEO @BrettFarmiloe and Podcast Host @SherryGoldmanPR

letstalkprandmore.podbean.com/e/lets-talk-pr…

Help a Reporter Out @helpareporter Aug 7

The most over-rated advice in PR: "be first."

@BrettFarmiloe, who oversees HARO:

"It's not necessarily being the first in line, but it's being at the top of the line with the best credentials and the most helpful response."

Speed gets you in the inbox. Fit gets you selected.

Help a Reporter Out @helpareporter Jul 17

PR isn't just one thing. In 2026, PR is 26+ different things.

Full report, on what PR is in 2026: blog.helpareporter.com/what-is-pr/