Integral Ad Science

A new chapter begins at Integral Ad Science. 🚀

Today, we welcome @LidianeJones as CEO of IAS. With deep experience across product, technology, and AI, Lidiane is well positioned to lead IAS into its next era of innovation and growth. Learn more: integralads.com/news/integral-…

November brings a 219% surge in holiday shopping impressions. But are those impressions actually driving revenue?

Discover how top brands are optimizing their media quality to achieve a 31% lower cost per conversion during peak retail windows in our new holiday guide.

Download now: integr.al/4xb1vij

#MediaQuality #HolidayShopping #DigitalAdvertising

News: the IAS Threat Lab has uncovered a sophisticated new ad fraud scheme that turns mobile reading apps into hidden engines for fake clicks, scrolling, and attention.

Per @adage, “At its peak, the operation generated approximately $1 million per month and exposed advertisers appearing on more than 800 web domains to invalid traffic.”

Read the report via: integralads.com/insider/papyru…

And a big thank you to Ad Age for the write-up: adage.com/technology/ai/…

#AITrustInfrastructure #DeepTech #MediaQuality #AdFraud #ThreatLab

Safe content doesn't always mean quality inventory. An ad can appear in a brand-safe environment and still be wasted on fake traffic or low-value sites.

New insights from the 21st Edition of the IAS Media Quality Report show that while North America leads major regions in brand suitability, it also records the highest levels of invalid traffic and made-for-advertising (MFA) activity.

Understanding both dimensions is essential to driving campaign performance.

Dive deeper: integralads.com/insider/what-n…

#MediaQuality #DigitalAdvertising #Marketing

The pace of media creation is accelerating. So is the technology required to understand it.

In a recent conversation with @Beet_TV, VP of Product Marketing, Mike Mathewson, shares how IAS has purpose-built AI to analyze and classify digital media using billions of daily media quality signals.

That deep technology helps transform massive amounts of data into actionable insights, enabling marketers to make smarter decisions in real time.

Full interview linked in thread below.

#MediaQuality #AdTech #AI