James Murphy

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@jamestmurphy_

CEO @drinklmnt on a salty rebellion to restore health through hydration. Investor in healthy brands. Pursuing business aligned to biology.

Bozeman, MT LinkedIn.com/in/jamestmurph Joined May 2014

462 Following 5.8K Followers 5.6K Posts

Latest posts 5

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James Murphy @jamestmurphy_ Dec 20, 2024

“Noise destroys information by introducing uncertainty”

- Principles of Neural Design @whatishealth21

We have a problematic amount of noise online around health, with zero accountability by those who create it.

It’s harmful to a healthy system, society.

More to come.

James Murphy @jamestmurphy_ Sep 25

Oasis fear for profit scheme continues.

Lead in everyday vegetables:

Potatoes: 4.82 µg /serving
- About 9x CA Prop 65
- 220% above FDA threshold for children

Lettuce: 2.15 µg /serving
- About 4x CA Prop 65
- 98% of FDA threshold for children.

Tomato: 1.14 µg /serving
- About 4x CA Prop 65
- 48% of FDA threshold for children.

Food from the earth has trace heavy metals. This does not mean it’s harmful.

The Prop 65 level is set with a 1,000x margin of safety to “no observable harm.”

That means this threshold says you could have 1,000 times the level - or 162 Aloha bars - every day, for years, and would still see no harm.

Not to mention these levels were set based on the context of lead contamination in drinking water (ie, pipes), not naturally occurring lead forms - which are far less bioavailable.

Next, the FDA threshold for children must be compared against children portions, not adults. So once again Oasis missed basic arithmetic and are falsely representing the data.

Calling out food for having trace heavy metals and saying it’s a health crisis is like calling out breathing for being toxic because too much oxygen in your blood is harmful.

If you want to eat food, you will consume heavy metals. And you’ll be just fine.

Consuming this type of content, however, will result in fear and misunderstanding.

Oasis Verified account @oasishealthapp Sep 25

The 5 highest-lead protein bars in 2026 testing

Aloha Peanut Butter Cup: 3.08 µg /serving
- About 6.2× California’s Prop 65 lead benchmark
- 140% of FDA’s daily lead benchmark for children

Santa Cruz Paleo Chocolate: 1.80 µg
- 3.6× Prop 65 benchmark
- 82% FDA’s benchmark

David Peanut Butter Chocolate Chunk: 1.67 µg
- 3.6× Prop 65 benchmark
- 76% FDA’s benchmark

Kreatures of Habit Daily Bar Chocolate Peanut Butter Banger: 1.36 µg
- 2.7× Prop 65 benchmark
- 62% FDA’s benchmark

GoMacro Smooth Sanctuary: 0.98 µg
- Nearly 2× Prop 65 benchmark
- 44% FDA’s benchmark

Check Oasis app for the complete protein bar reports

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James Murphy @jamestmurphy_ Sep 10

Seeing this “study” going around?

It’s a flawed basic understanding of biology and tests.

Plus click-bait headlines tying this to dietary xylitol, when the very testing methodology has nothing to do with that.

The data in the report says higher BLOOD xylitol linked to 57% elevated incidence of heart attack and stroke.

The headline says “xylitol found in gum linked to higher heart attack risk”

This is so bad.

The blood test for xylitol is done FASTED.

Dietary xylitol has been shown to have a 15-20 MINUTE half-life in your body.

This means that dietary xylitol is literally long-gone by the time the test is collected.

The xylitol measured in these results is what the BODY MAKES.

That simple fact is baked right into the method of data-collection.

But why bother checking into those kinds of things these days? Fear-maxxing is a better strategy for reach. And accountability is all but zero.

The actual story here?

The body makes about 10g of xylitol a day in the normal course of business.

Kidney disease or reduced kidney function increases blood xylitol. So does liver failure, insulin resistance, and oxidative stress.

You know… the things we’ve well established as connections to heart disease and stroke.

Gary Brecka Verified account @thegarybrecka Sep 8

BREAKING: Xylitol, the popular “sugar-free” sweetener found in gum, candy, and more, has been linked to a higher risk of heart attack and stroke.

Another reason to look beyond the “sugar-free” label.

“Sugar-free,” “low-carb,” and “zero sugar” don’t tell you the whole story.

Read the ingredients. Know what you’re consuming. And when you can, keep it simple with real, whole foods.

medicalnewstoday.com/articles/popul…
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James Murphy @jamestmurphy_ Aug 20

You’ve seen the backlash against many beloved brands from a report citing no avocado oil in avocado products?

Something seems off.

95% of olive oils passed, yet 90% of avocado oil failed?

Testing methodology was good - but what if the fat matrix it was judged against is flawed?

There’s something called a Codex that the tests results are compared against.

The Codex for olive oil has be refined for 40 years. The codex for avocados is 2 years old.

Oils vary by region, season, strain.

This could be a simple error of an insufficient Codex standard for the range of produced avocado oil.

Could very well be a false representation by suppliers too.

But with the recent reveal that, for example, the “big microplastic exposé” was actually bad testing from glove residue in lab work, we should take a beat to really look at methodologies.

Robb Wolf Verified account @robbwolf Aug 20

x.com/i/article/2090…
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James Murphy @jamestmurphy_ Aug 4

Blue zones based on fraudulent data.

(Old news but many not aware).

Unfortunately, lots of “the science” writ large is littered with bad data-sets like this.

Blue zones oriented around longevity. Turns out, in many of the top scoring countries, ~80% of the Centurian’s were dead but not reported as such because their families were still collecting pension checks.

Audits later down the line revealed this.

Also, turned out, you could buy blue zone status with some pull for tourism cred.

Michael Easter Verified account @Michael_Easter Aug 3

The Blue Zones—places where people supposedly live past 100 at extraordinary rates—aren't real.

A 🧵 on what went wrong: bad record keeping, pension fraud, and lots of money.
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