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DSPs can be thought of as grocery stores in the programmatic advertising industry, and media and data providers as the food suppliers trying to secure the best shelf space. linkedin.com/pulse/dsps-gro…
www.linkedin.com DSPs: The Grocery Store of The Future People who shop at grocery stores are met with a myriad of options—there isn’t just one choice of milk or cookies – there are numerous products in every category ranging in price, size, flavors, etc.... 
