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music.youtube.com Emergency Pod: Google isn't getting rid of cookies after all? Episode • Marketecture: Get Smart. Fast. 🚨 Emergency Pod 🚨
Ari Paparo, Andrew Casale and Paul Bannister give their hot takes on Google's retreat on 3P cookies.
Spotify: open.spotify.com/episode/2bjeih…
Apple: podcasts.apple.com/us/podcast/eme…View quoted post on X
Today is a big day for the Privacy Sandbox team. privacysandbox.com/intl/en_us/new…View quoted post on X
We announced that we’re proposing a new approach to Sandbox on the web that we believe works for the entire industry (publishers, devs, advertisers, etc.). We plan to prioritize user choice in order to support a competitive marketplace as we advance privacy-enhancing tech.
And in case that wasn’t enough Sandbox news, our colleagues on the Ads team also published sell-side/buy-side results showing the current potential of the APIs.
Buy-side: support.google.com/google-ads/ans…
Sell-side: support.google.com/admanager/answ…
As we said last week, we expect performance to continue to improve as adoption expands, and believe there is a significant opportunity for companies who are investing in privacy-preserving technologies. privacysandbox.com/news/learnings…
We know you have questions, but we wanted to announce this new path early as we understand this transition requires significant work. Looking forward to sharing more soon!
