Helium

Zach Witzel Verified account @zzwitz · Oct 23

your paywall’s X button costs you 20% of trials

‼️ add a dismiss form instead

here’s how:

1/ trigger on exit: show a short survey when the user wants to close

2/ ask one question (variations of “why not now?”)

3/ for each objection, give an alternative:

too expensive → give a discount

need more time → longer free trial

not sure what’s included → quick feature recap

4/ cap it: show it once per user so it doesn’t feel like spam

5/ check apple’s guidelines: one easy exit, clear pricing, no fake urgency

takes 3 minutes to make in Helium

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Zach Witzel Verified account @zzwitz · Aug 13

we’re leaking all our app-to-web secrets

after hundreds of experiments, we consistently lift proceeds >40%

and now we’re giving away everything we learned.

The App to Web Playbook, by @tryhelium: with tips on
• Designing high-converting flows
• User and product targeting
• Maximizing trial conversion
• Staying compliant

+ 50 real-world A2W flows from top apps

launching soon, but lmk if you want an early copy 👇

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Zach Witzel Verified account @zzwitz · Jul 9

🚨 hiring future founders 🚨

we're building self-improving software — ai that automatically generates and tests new experiences to lift revenue.

we just doubled revenue. now we're doubling the team.

a bit about us:
- raised $6m from yc, gradient, leaders from openai
- serve millions of users for wisprflow, locket, and hallow
- team of 8, 75% ex-founders

it won't be easy, but you'll own hard problems, ship fast, and learn more than you thought possible.

if this is you, lmk 👇

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