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Zach Witzel

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@zzwitz

vibe ceo @tryhelium yc s24

app monetization for the ai era
SF tryhelium.com/app-to-web Joined September 2012
1.2K Following 3K Followers 4K Posts

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Zach Witzel Verified account @zzwitz
easy trial-to-paid test: send a usage recap 3 days before the charge
Zach Witzel Verified account @zzwitz May 22
this is how to increase your apps trial-to-paid conversion by 40-60%.

apple normally sends a reminder 24h before the trial-to-paid charge. that's their job.

your job is to send your own reminder 3 days earlier.

the user who's about to be charged $79.99 for a year of premium got busy.

they forgot they installed your app 4 days ago.

when they see apple's charge notification at 24h, they panic-cancel.

if you send your own 3-days-before email or in-app notification with the framing of 'here's what you accomplished in your trial — keep going?', you get a different result.

they remember the value moment. they're 40-60% more likely to let the renewal go through.

the script: 'hey, your free trial ends in 3 days. here's what you tracked this week: 4 workouts, 23 minutes meditation, 2 lessons completed. ready to keep going?'

specific stats from their own usage. not 'we hope you've enjoyed this calorie tracker'.

something like "since you started using x app you have dropped an estimated 4lbs"

give them a concrete value recap.

most apps skip this. apple's notification is what you get. you're leaving 40-60% of renewal recovery on the table.
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Zach Witzel Verified account @zzwitz
🚨 Now Fully Live!

Go launch this in App Store Connect today!
Zach Witzel Verified account @zzwitz Aug 19
🚨 You can now show offers when users try to cancel your subscription

Apple launched the retention messaging API at WWDC 2026

they're now opening it more broadly

you can do things like
- downgrade options (switching plan)
- deals (exclusive discounts)
- banners/text ("you’ll lose access to XYZ")

apple pre-released it — so you'll fill out a form then most people get access in a few weeks

will leave the link below
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