@varunkundra
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The company that builds the best post purchase software just published a case study on our work.
Portland Leather Goods is a 9-fig legacy brand with thousands of products.
Loyal repeat customers.
Huge catalog.
And even their best buyers were missing products they'd love.
Their ecom team was stretched thin. Merchandising the site, getting people through checkout.
Post purchase was nobody's full time job.
So they handed it to us.
The first thing we killed was the one-size-fits-all offer.
New customers got one funnel.
Returning customers got another.
Every offer was built around what that shopper just bought and the collections they'd bought from before.
A first time buyer and a 5th time buyer shouldn't see the same upsell. Most brands show them the exact same thing.
Then we rebuilt the page itself.
Not a product image with "10% off" slapped on it. A full landing page with real visuals, copy, and reviews that made the offer feel like the obvious next step.
We even used it to move overstock without discounting the main site.
Then we tested. Every single week.
New angles. New offers. New layouts. Weekly performance reviews.
Result: 300% increase in post purchase revenue per visit.
Upsell revenue up. Conversion up. And their team got their time back.
We also worked with @aftersell to tune their Rokt Thanks placement, which has added $150k+ profit on top.
Matt from PLG put it best:
"Our internal team should be working on the most important conversion, the first order."
That's the trap most 8 and 9 fig brands fall into.
Your team is (rightly) obsessed with the first order. So post purchase gets set up once and forgotten.
Meanwhile every buyer you paid to acquire lands on a page nobody is touching 🤡
Full case study in the reply belowView quoted post on X
WE ARE SO BACKKKKKK!!!!View quoted post on X
