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Farrah Bostic
@farrahbostic
Head of Strategy + Research @DifferenceNGN, using research to help leaders make big decisions. Host: @CrossTabs_Pod Co-host: @IntheDemoPod
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Latest posts 5
After 2 years making a podcast about generational analysis, I'll give you the tl;dr:
It's astrology for marketers. It isn't even useful for segmenting target audiences. It's a grift.
If you're using it to separate yourself from others you want to blame: congrats, you fell for it.
It's astrology for marketers. It isn't even useful for segmenting target audiences. It's a grift.
If you're using it to separate yourself from others you want to blame: congrats, you fell for it.
I suspect that frustration with corrupt and/or ineffective Democratic governance in Blue states is playing a big role in red shifts in those states.
[Stares in New York and New Jersey]
[Stares in New York and New Jersey]
I am going to keep shouting from the rooftops that in general, this lifestage is the most conservative one people experience, regardless of whether they were born in 1972 or 1952 or 1932.
Baby Boomers moved left. Millennials moved right. It's called aging.
Baby Boomers moved left. Millennials moved right. It's called aging.
Fascinating that (roughly) Gen X is basically the only generation that Trump actually won unequivocally.View quoted post on X
He lost or split literally every other age category.
I agree with @JVLast that most people “want this”.
But I don’t agree that they know (or care that much) what “this” is.
But I don’t agree that they know (or care that much) what “this” is.