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Farrah Bostic

@farrahbostic

Head of Strategy + Research @DifferenceNGN, using research to help leaders make big decisions. Host: @CrossTabs_Pod Co-host: @IntheDemoPod
The woods by the beach 🌲🌊 thedifferenceengine.co Joined November 2007
2K Following 3.9K Followers 39K Posts

Latest posts 5

Farrah Bostic @farrahbostic
After 2 years making a podcast about generational analysis, I'll give you the tl;dr:
It's astrology for marketers. It isn't even useful for segmenting target audiences. It's a grift.
If you're using it to separate yourself from others you want to blame: congrats, you fell for it.
Farrah Bostic @farrahbostic
I am going to keep shouting from the rooftops that in general, this lifestage is the most conservative one people experience, regardless of whether they were born in 1972 or 1952 or 1932.

Baby Boomers moved left. Millennials moved right. It's called aging.
Jack Jenkins @jackmjenkins Nov 6, 2024
Fascinating that (roughly) Gen X is basically the only generation that Trump actually won unequivocally.

He lost or split literally every other age category.
View quoted post on X